Contact mariska@rangeroutback.co.za or kathy@rangeroutback.co.za © copyright Ranger Outback Holdings (Pty) Ltd What is SensoryBrands? SensoryBrands is a new approach in marketing that aims to increase consumers’ emotional connections with brands and therefore become more noticed, more considered and as result lead to sales.  It takes experiential marketing to the next level with the latest developments and studies in sensory and neuro-marketing.  It is a combination of sensory and experiential marketing that delivers the punch to interrupt consumers at the point where they make the decision and beyond. More importantly, SensoryBrands turns the theory into a simple usable practice.  We developed a sensory marketing model and the tools to help you identify the associated senses, overlay them on sophisticated back-end to form a new brand sensory blueprint.  This tool has also proven to deliver differentiation for portfolio brands. It is a known fact that enticing the senses with enhanced stimulus in marketing improves the recall and consideration of brands.  Click on the image below to see where this process fits into the overall marketing picture. The conclusion of the process delivers proposals to enhance marketing at every level of consumer interaction across various trade channels.  We will show you how you can deploy SensoryBrands outside the outlet, inside the outlet, at the shelf, at the point of sale, in promotions and competitions and at brand activations or events. For more detailed information go to www.sensorybrands.co.za